Hey Y'all! I'm Rachel
Welcome to JRW Consulting LLC
Life has a funny way of making you take a leap of faith only for something spectacular to happen. Born and raised in Knoxville, TN I never thought my passion for marketing would turn into a global company.
My background in marketing starts back in the summer before college when I worked at the Dollywood Theme Park in Sevierville, TN. I had the highest sales in the park that summer for souvenir mugs. I was in a small lemonade stand in the back of the park where you wouldn't think people would buy these since they had to walk through the entire park to get to me. But, for some reason, I was selling them like I was Dolly Parton herself.
I gained the attention of bosses that I'd never even seen before and won an award for my efforts. I was stunned that I had won an award for sales because... I had no idea what I was doing. I called my grandmother the night I won and told her. She said, "Rachel, that's called marketing and you can make a career out of that."
That fall, I started college at the University of Tennessee, Knoxville where I double majored in Marketing & German with a minor in International Business. During my time at UTK, I worked with the University of Tennesee Athletics Marketing / Fan Experience Department where I pretty much went to every school sporting event during those years. I also had incredible classes that prepared me, unbeknownst to me, for my future in consulting. In my undergrad alone, I had the opportunity to pitch marketing plans and strategies to executives of multiple businesses and organizations. I also had the amazing experience of studying abroad in London, UK, and Freiburg, Germany for 2 months.
After graduating from UTK, I was accepted into the University of Westminster in London, England where I graduated with my Master's in Marketing Communications. During my time abroad, I discovered my passion for traveling and interacting with international communities and cultures. This passion led me to work for a consulting agency in London where I was exposed to new clients, and more demanding projects, and eventually worked my way to becoming Vice President of the multinational company.
I loved every moment of being in an international setting, but I'm sure we all remember what happened in March 2020. This was when I decided to move back to the USA. From March until December 2020, I was freelancing as I was trying to find a full-time job. It was during this time that I realized that tax season was going to be a nightmare. Thus, JRW Consulting LLC was born.
I never imagined that I would have my own business. It was never on my list of things to do. I simply wanted to work my way up to a CMO position through a well-known company. I started working full-time for a company in December 2020 where I was bullied by my supervisor. After going to HR with minimal help, I was finally pushed out of the company to the delight of my supervisor. This was one of the most difficult times of my life after living through severe bullying that left me leaving work in tears or having a panic attack daily to now having nothing.
It was then that I decided I needed to do something so this never happened again. I jumped full-time into my business, building my clientele list and working on my mental health. Now, I am happier than ever, thriving in my business, and ready to scale and grow to help even more people. I am a firm believer that there is always time for kindness, and it is something I pride myself on.
I am a passionate advocate for womxn's rights, creating accessible communities, and spreading kindness around like sprinkles. I champion many charities and nonprofit organizations, especially women-led initiatives. When I am not at my desk, you can find me traveling the world. I have been to 37 countries with the goal of visiting 50 by 2025.
My mission is to empower businesses with transformative marketing and business strategies while fostering a culture of inclusivity and support. I want to help you leave a lasting legacy of positive change in the world and beyond.
My vision is to be the foremost authority in marketing, recognized for my unwavering commitment to my clients and successful strategies. I aim to be a catalyst for transformation, driving meaningful progress and advancing the collective potential of all businesses and brands.
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